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By making music discovery more social again, the Playlist Refresher will refresh your music, as well as your friendships.įans in Vietnam can experience the Refresh Playlist on Spotify hosted on The Refresh Hub which allows them to select a genre of music and refresh it by blending it with another genre.
The Playlist Refresher injects your friends’ musical tastes into your chosen playlist, and vice versa, taking you both out of your music bubbles. On both occasions, the local artists will perform their refreshed renditions alongside The Chainsmokers.įans in Malaysia can experience the Playlist Refresher on Spotify hosted on The Refresh Hub, which allows them to co create a playlist with a friend to discover new genres of music. The first concert will be held on 9th December in Genting Highlands, Malaysia, and the second will be held on 10th December in Ho Chi Minh City, Vietnam. As the campaign’s grand finale, The Chainsmokers will headline a pair of concerts in Asia for fans along with the four local artists. We are excited to perform with some of the most well-loved artists from the region and introduce people to new genres of music,” says The Chainsmokers.īy refreshing these popular songs, HEINEKEN hope to introduce more fans to broader musical genres.
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We have always believed that music has the power to break any barriers, and that is why this campaign resonated with us. “We are thrilled to be a part of HEINEKEN’s Refresh Your Music, Refresh Your Nights campaign. The four local artists selected are Thu Minh and Karik from Vietnam and Yunohoo and NYK from Malaysia. In collaboration with The Chainsmokers, the campaign features four local artists – two from Vietnam and two from Malaysia who will refresh The Chainsmokers’ hit songs in their own distinctive style. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, BBH Singapore, Leo Burnett Vietnam and Leo Burnett Malaysia, while Iris Singapore led the regional PR and influencer strategy. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. HEINEKEN has teamed up with world-famous electropop duo The Chainsmokers to launch its 'Refresh Your Music, Refresh Your Nights' campaign in Asia.
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